Course Description:
This webcast is part of the IIABA Diversity Series:
Reach the Most Affluent and Fastest Growing Minority in the U.S.: Asians
Welcome to Asian American: Population 14.7 Million
Learn to why it is important to understand that there are many different Asian population sub-segments. Gain understanding into online usage by Asian-American and find out how to craft your digital marketing messages to be heard.
Presenter: Kelly McDonald
Asian Course Materials | Available after Purchase |
Asian Marketing Guide | Available after Purchase |
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com